May 10, 2016

Micromax-backed HealthifyMe raises $6 million in funding

The Times of India

Mobile health and fitness startup HealthifyMe today announced Series A funding of $6 million led by IDG Ventures India, Inventus Capital and Blume Ventures. The funding comes just a year after they announced their seed round led by angel investors and Indian consumer electronics company Micromax.

HeathifyMe uses technology and human services to target weight-loss and its programs are aimed at preventing diseases such as diabetes and hypertension. The funding will be used to further develop its digital coaching platform and accelerate its growth in India.

HealthifyMe's app is free and enables users to keep a track of their calorie intake, as well as set personal fitness goals and measure progress. The highlight of the app is that it has the largest database of Indian dishes. The app can sync with wearables like Fitbit, YuFit and Mi Band. The company also has its own fitness band called RIST.

As part of its subscription services, HealthifyMe connects users with nutritionists and trainers who review their progress and provide customized fitness plans. The app claims a user base of 5,00,000 across Android and iOS.

HealthifyMe also has a social platform that is used by corporates to engage and reward employees for staying healthy.

Tata Group is also said to be eyeing the Indian wearables market. That said, there is no official word on a wearable device's launch yet. It has also developed a watch exclusively for factory workers which can provide critical real-time safety alerts.