February 27, 2017

Micromax expands footprint into accessories segment

NEW DELHI: Electronics major Micromax today announced its foray into the accessories segment.

In the next few weeks, Micromax will introduce products including sound bars, bluetooth speakers, earphones and power banks, Micromax said in a statement.

"India is one of the fastest-growing mobile phone markets in the world and consumers today are spending a lot their time with the smartphones, fuelling demand for mobile accessories," Micromax Vice President Consumer Electronics Rohan Agarwal said.

The market currently is highly unorganised and estimates suggest that it could be to the tune of USD 1 billion.