November 16, 2023

Star Health introduces Smart Health Pro, digital and customizable health insurance

Star Health and Allied Insurance introduced Smart Health Pro, a digital-exclusive health insurance policy. This innovative policy offers customers the freedom to customize their coverage by choosing from five optional add-on covers. Specifically designed to meet the changing requirements of India’s digitally inclined population, the policy enables individuals to select a sum insured that suits their unique needs, ranging from ₹5 lakh to ₹1 crore.
This product is poised to revolutionize the approach individuals take to obtaining comprehensive health insurance. The policy provides customers with the flexibility to tailor their insurance coverage through the inclusion of five optional add-on covers that align with their specific needs, ultimately granting them greater control over their policies.
Anand Roy, MD and CEO, Star Health and Allied Insurance Company said, “Smart Health Pro embodies Star Health’s commitment to innovation, personalization, and accessibility. In today’s dynamic world, health insurance must adapt to individual needs. This digital-first initiative not only provides comprehensive coverage but also empowers families to tailor their policies with ease. We are bridging gaps, making health insurance inclusive and user-friendly, especially for the youth and rural communities. With Smart Health Pro, we’re not just offering insurance; we’re providing peace of mind, ensuring everyone can access quality healthcare when they need it most. In an era where the digital medium plays a pivotal role in our lives, we are happy to introduce a product specifically curated to meet the needs of India’s tech-savvy generation."